Calvin McClure is 

a designer
a filmmaker
a wonderer“our resident art historian”

based in Los Angeles and Oakland, California. 

[about]


He is currently studying at UCLA pursuing a B.A. in Design | Media Arts & Art History and typed this text in the third person. This site is constantly under construction.

  1. FAST25 ZINE SPREADS

  2. IT’S BETTER TO BE FAST, POWERED BY NIKE

  3. SPOTIFY COMMENT*ARY

  4. IN PRAISE OF SHADOWS  / (陰翳礼讃)

  5. TRUST REGISTER NYC

  6. EVE GRILLZ (pt 1 & 2)

  7. NATIONAL IMAGE ENFORCEMENT

© 2025 Calvin McClure - All Rights Reserved

NATIONAL IMAGE ENFORCEMENT
SUMMER 2024


Apple iPhone 13 Pro, Panasonic HC-V600M, Canon EOS R50

        I‘m fascinated by the emergence of photographic technology, from the first camera obscura to modern-day DSLRs. I created the NIE (National Image Enforcement) to satirize the immense power a camera affords its wielder: a fictional organization designed to use the myth of photographic objectivity as a means to reinforce and control the hegemony that dictates society.   

        Hyperbolizing reality, it takes inspiration from some of the NRA (National Rifle Association) 's inflammatory, fear-mongering rhetoric such as "Defend Your Right to Self Defense", given the prevalent equivocation between cameras and firearms in the NIE's marketing material. In fact, the NIE logo itself is a modified rendition of the NRA's.

        However, rather than encouraging the sale of military-grade rifles to American citizens, the NIE encourages Americans to ideologically sell themselves to its authority- granting the NIE a "Big Brother" esque reign over visuality, the gaze, and subsequently our culture.